Technology alerts

Triggers

Technology alerts are triggered on two cases, representing the two alert types you can set:

There are two types of technology alerts:

  • technology_added: when a new technology is detected on a company website

  • technology_removed: when a technology is no longer detected on a company website

On the json payload, the type property allows you to identify the type of alert that has been triggered:

{
"event_id": 458325,
"timestamp": "2020-04-23T12:25:32.209Z",
"type": "technology_removed", // <<<< This is where you can identify the alert type
"alert_name": "Hotjar deleted",
"event_verbose": "Wine Central removed Hotjar",
"domain": "winecentral.co.nz",
...

Default properties

Both technology_added and technology_removed alert types send the same 3 event properties under the "event_properties" key:

key

type

options

technology_name

string

Limited to the technologies listed here

technology_domain

string

Limited to the technologies listed here

technology_category

string

Limited to the technologies listed here

Technology added

"event_properties": {
"technology_name": "Mailchimp"
"technology_domain": "https://mailchimp.com"
"technology_category": "marketing"
}

Technology removed

"event_properties": {
"technology_name": "Mailchimp"
"technology_domain": "https://mailchimp.com"
"technology_category": "marketing"
}

Payload example

{
"event_id": 458325,
"timestamp": "2020-04-23T12:25:32.209Z",
"type": "technology_removed",
"alert_name": "Hotjar deleted",
"event_verbose": "Wine Central removed Hotjar",
"domain": "winecentral.co.nz",
"event_properties": {
"technology_name": "Hotjar",
"technology_domain": "https://www.hotjar.com/",
"technology_category": "Analytics"
},
"company_properties": {
"company_name": "Wine Central",
"alexa_rank": null,
"country": "New Zealand",
"location": "Albany, Auckland, New Zealand",
"industry": "Food & Beverages",
"employees_range": "1-10",
"social_linkedin_url": "linkedin.com/company/wine-central",
"social_facebook_url": "/4winecentral",
"social_twitter_url": null,
"year_founded": 2013
}
}

Tracked technologies

For a list of tracked technologies and categories, you might refer to our technologies list in the app: https://app.purplesonar.com/help/technologies